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Reading rating-scale questions

Many survey tools report an average (mean) for each rating question, and some report the most common answer (mode). Rating scales are ordered categories, not measurements, so both numbers can describe responses that no family actually gave. A more reliable approach:

  1. Look at the full distribution first: how many families chose each answer.
  2. Report the percent who agree: Strongly agree plus Agree, divided by the number of responses.
  3. Check the percent who disagree, too. Two questions with the same percent agree can have very different amounts of disagreement.
  4. Use the average only as a secondary summary, and never report it alone.