Avoid leading questions
A leading question signals the answer you hope to hear. Families tend to go along with it, and the result tells you less than you think.
| Leading | Neutral |
|---|---|
| How much do you enjoy our new family app? | How useful is the family app for keeping you informed about your child’s day? |
| Don’t you agree our teachers are caring? | My child’s teachers are caring. (Strongly agree to Strongly disagree) |
| Given recent staffing challenges, how would you rate our communication? | Our communication keeps me informed. (Remove the preface.) |